Constraint Technologies provide optimisation software for the transportation, travel and logistics sector. They're mainly known as CTI, for short. But this makes it quite difficult for people to find them - even with good SEO. Google for CTi and you'll see what we mean.
We advised them on their naming and identity strategy and came up with a rebrand. We also helped them on developing website templates so they could produce their site in-house; making best use of their in-house coding skills.
Even though CTI are based in Melbourne, Australia, and we're the other side of the world, this isn't really a 'constraint' on getting the job done when you take advantage of the technology and the timezones.
2007Client: Constraint Technologies
Ident and site templates
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