From the archives
Conde Nast
The 90s are just about to start and we're down in London freelancing. Location is the Conde Nast office in Haymarket WC2 (it really is like Piccadilly Circus around there) helping to move all their magazine production facilities onto the Macintosh and Quark Xpress platform.
They'd been doing things traditionally - playing around with pieces of rubylith and sharp knives, (fashionistas in heels juggling scalpels is a terrible combination). The logo was being stripped in at the end of the production process by the printer. This meant several proofs, several rounds of changes and numerous motorbike couriers when the editors changed their minds. (which was a lot).
We took huge scans of the original logos and accurately digitised them using one of the first versions of Adobe Illustrator. They could now visualise the front cover in different colourways or whatever the season's must-have combo happened to be.
We're willing to bet that our orginal .eps files are still being used on the cover of UK Vogue today.
And yes, there were models around, and no they weren't very clever.
Status: unknown
Technical: .eps files created in Adobe Illustrator 88
Conde Nast
Vogue logo digitising
